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GFUEL Energy


Gamma Labs is a leader in sports nutrition. The brand growth earned 416th place on the inc5000 list of the fastest growing private companies in the US! As part of a small creative team, my time is spent on social media marketing, print and web which includes promoting new products, campaigns, athletes, music artists and online personalities. Working as part of a small team of four enables a tight relationship between the team, allows personal growth, problem-solving, developing skills and communication, the ability to generate ideas, and explore new areas of design.

SoaR Shaker Official Launch

About
Established in 2011, SoaR Gaming is one of the world's largest gaming organizations. In collaboration with Gamma Labs, SoaR have released a shaker cup to be sold online and on the GFUEL app.

Brief
Create a digital campaign which advertises the release of the SoaR Shaker. Your images are to be visually engaging and adhere to the target audience. The art direction you take is your decision however GFUEL and Soar Gaming both have identities which need to be maintained. 

What is needed (Minimum)
4 Square (Twitter/Instagram) - 1080x1080px
2 Mobile Screens (Instagram Stories) - 1242x2208px

 
 

Limited Edition LemoNade Launch

About
Matt Haag (NadeShot) is a YouTube phenomenon who makes a living as a competitive Call of Duty gamer. He earned the titles of MLG All Star Classic MVP & Champion and Gamebattles Live Champion, NadeShot is also the reigning Belt Holder for Call of Duty. In collaboration with Gamma Labs, NadeShot has released a new flavour to be sold online and on the GFUEL app.

Brief
Create a digital campaign which advertises the release of the Limited Edition Blacked Out NadeShot tub. Your images are to be visually engaging and adhere to the target audience. The art direction you take is your decision however GFUEL and Nadeshot both have identities which need to be maintained. It is advised that you use the colour palette from the tub, however you are welcome to introduce secondary and/or tertiary colours. 

What is needed
3 Square (Twitter/Instagram) - 1080x1080px
2 Mobile Screens (Instagram Stories) - 1242x2208px

 
 

Cherry Limeade Flavour Launch

About
Doug Martin (Censor) is a YouTube phenomenon who makes a living as a competitive Call of Duty gamer. Doug has recently made a transition into lifestyle VLOGs and fitness. In collaboration with Gamma Labs, Censor has released a new flavour to be sold online and on the GFUEL app.

Brief
Create a digital campaign which advertises the release of the new flavour. Your images are to be visually engaging and adhere to the target audience. The art direction you take is your decision however GFUEL and Censor both have identities which need to be maintained. It is advised that you use the colour palette from the tub, however you are welcome to introduce secondary and/or tertiary colours. 

What is needed
3 Square (Twitter/Instagram) - 1080x1080px
2 Mobile Screens (Instagram Stories) - 1242x2208px

 
 

Christmas in July

About
Christmas in July is GFUELs second biggest sale of the year. All tubs are BOGOF (buy one get one free).

Brief
Create a digital campaign which advertises the July Christmas sale. Your images are to be visually engaging and adhere to the target audience. The art direction you take is your decision however we recommend using elements associated with Christmas. Feel free to create some animations, going above and beyond is always noted. 

What is needed (Minimum)
3 Square (Twitter/Instagram) - 1080x1080px
2 Mobile Screens (Instagram Stories) - 1242x2208px

 
 

Other projects

About
A collection of single/double images created for smaller releases or promotion.