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Shift Identity

In 2016 I was commissioned to rebrand 'Shift'. Shift is a traffic and events management company who wanted a fresh look for for the coming quarter. Shift wanted a bold and sleek logo which communicates effectively and fits into their market. After developing a series of initial concepts, I narrowed them down to three and pitched them to the client. The client confirmed a concept, however, upon completion, shareholders decided to use a premade logo. 

 

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